Maybe as a way of drumming up revenue, the USPS could run a series of ads aimed at hipsters…you know, encouraging them to “ironically” send regular mail instead of emails.
Commercials could show somebody opening up a letter that only says “lol” along with an entire url typed up on the paper…presumably a link to some humorous website that they can’t click on, being that it’s just ink on paper.
You could even show the hipster standing at the mailbox on the corner with a smug look on his face, smirking as he jokes that he “sending mail” (he would probably use the sarcastic air quotes with his fingers while saying it).
